Truck advertisement persuades with a giant and striking advertisement space. While parking and driving it provides an unique advertisement for a product or a brand! It completes the Media-Mix. You can produce a lot of attention with 80 qm big…
OOH impact study 2022: Be emotional The Fachverband Außenwerbung conducted a study to explore the impact of OOH advertisement. In the OOH impact study 2022: Be emotional is investigated, how OOH can use emotions to be salient. OOH advertisements form…
Thomas Gottschalk, George Clooney und Meister Propper. With no doubt everybody is able to connect those names with a brand. Testimonials can be experts, unknown performer, prominent people, or artificially generated figures. They share personal and positive experiences about a…
Connection between mobility and income There is a connection between the mobility and the income of employed persons. Impactful marketing is supposed to arouse an interest in a product. It should evoke the urgent need to consume the product or…
Mobile Out-of-Home advertisement Buses, trains, cabs, and trucks are famous examples of mobile Out-of-Home advertisement. Mobile advertising mediums reach out to a broad audience made up by people of every age. Besides, everybody is inevitably in touch with OOH ads…
Companies present themselves as employers Recently recruiting campaigns are getting more important for companies. It gets more challenging to recruit enough qualified stuff. Whole economic sectors suffer caused by the skills shortage. Especially in a lot of handicraft trades there…
Advertise in an ad-free surrounding Colourful truck tarpaulins with creative motifs and humorous slogans are a welcoming change on monotonous motorway rides. Therefore, truck advertisement gained more sympathy than other forms of OOH ads. In the usually ad-free surrounding on…
Creativity defines in marketing as an original, innovative, and unique depiction. The unusual productions are supposed to attract attention. At the same time the consumers should be encouraged to profoundly interact with the ad. Salient truck tarpaulins are perfectly suited…
Consumers are daily flooded by an enormous number of advertising messages. So, it is very hard for advertisers to stand out. A lot of companies use the surprise effect of Guerilla marketing to be salient. Ambient marketing Ambient marketing is…
Crossmedia marketing- connection of analogue and digital marketing If you are launching a product, planning a rebranding, or conducting a campaign to increase the awareness of your brand – it is always a smart strategy to use various advertising forms…
You conduct a marketing campaign to achieve a heightening of the brand awareness and attention, improve the brand image, increase brand familiarity, and convince the customers to purchase the product. Out of home advertisement is best suited to reach those…
Do you know the beer brand Beck´s? – They represent an adventurous lifestyle, freedom and passion. You don´t just buy beer, you buy a part of a lifestyle. If you want to do marketing for a product, it is crucial…
OOH advertisement is important in hard times because it provides a big audience and a resistance in crisis. Especially messages and information that are important for the whole population are best transmitted via OOH! Recently test centres, AHA-campaigns or vaccination…
Since 1975 there is a steady growth of the OOH branch. OOH advertisement produces in 2020 988 million euros in Germany. Even if there is a setback in turnover in comparison to the previous year, we are aware of the…
We´ve made it our mission to produce climate positive campaigns. Therefore, we asked Planetly for support. The technology start-up is centred in Berlin. It calculates the carbon dioxide emissions of companies and supports them to reduce these emissions. We already…
Berlin, 4th November 2020- OnTruck and Planetly settled a cooperation to be able to compensate carbon dioxide emissions on the roads in Germany and Europe. The aim is to reduce the Carbon-Footprint of the freight traffic. “Climate change has to…
OnTruck celebrates a new cooperation in Employer Branding. Together with our first state customer ”Die Autobahn GmbH” we were able to produce a mobile OOH campaign to present the new founded company as an employer for potential employees. The Autobahn…
Fabian Ernst is now a shareholder at OnTruck. Ernst will be responsible for the whole Sales and Marketing team and expanding it. Ernst and the previous OnTruck management team with Raphael Camara and Robert Ermich have known each other for…
Berlin, 20th June- OnTruck, the fastest growing provider for mobile Out-of-Home advertisement, expands its selection with trucks that provide 4 LED screens. Advertisers can acquire customers with the LED trucks since summer 2020 in the urban area. The LED trucks…
The company already caused a stir in 2018 and now creates a next excitement. In 2019 OnTruck became market leader in the realm of truck advertisement in Germany. No company produced more advertisement on truck tarpaulins than they did in…