AvD truck rear advertisement
Certainty for our trucks
The Automobile Club of Germany (AvD) has been the mobility expert for 120 years. In addition to its commitment to traffic safety and the preservation of historic vehicles, it is known for providing comprehensive protection to drivers. Insurance and roadside assistance offer security when the journey gets bumpy.
Case details
The AvD truck advertisement makes itself noticed where its target audience travels – on the road in flowing traffic with our trucks. Three rear campaigns promoting roadside assistance and club switching cruise across Germany for a year.
Heck campaigns, like the AvD truck advertising, are mainly beneficial only when the advertising is intended to predominantly drive on the highway. We prefer to advise you on your options regarding truck advertising in a personal conversation. Simply contact us here.
Thanks to the vibrant red, it is immediately recognizable as a cohesive campaign despite motif variations. Our favorite: ‘Real angels are not yellow.’ A corpulent, childlike man as an eye-catcher alludes to the competitor and advertises the AvD with humor and charm. The AvD truck advertisement shows that with skill, even just one of the truck surfaces becomes a master of advertising.
Thank you, AvD, for putting our trucks on the fast lane of safety!
