Cologne truck advertisement
Where careers take off
The city of Cologne is centered in North Rhine-Westphalia. Using its charm, it conquers the hearts of all inhabitants and visitors. Additionally, Cologne is an employer with about 22000 colleagues with 10 departments, above 80 offices and above 700 professions.
Case details
Cologne and OnTruck are running a HR campaign together. For a whole year employees will be attracted by the Cologne truck advertisement like moths to the flame.
The Cologne truck is almost as giant as the dome, it spreads joy as a chilled Kölsch, it is famous as the river Rhine and is able to transport tons of love locks to the Hohenzollernbrücke.
The Carnival costume of the truck is decorated with a salient pattern in red. A lighter red is the base of the tarpaulin. On top of it is a part of the map sketched in a darker red. In the centre of the side surface of the truck is the invitation “Mach Köln!” centred. The slogan “ Viel Raum für deine Ideen. ” emphasizes the appreciative tone of the employer. On the back of the truck is again the request “Mach Köln!” placed in order to attract lots of employees.
The Cologne truck advertisement is an eyecatcher and connects employees with the perfect employers.
