The Highlight at the Intersolar Trade Fair in Munich was the DAS Solar Truck. As the world’s largest trade fair for solar energy systems, Intersolar provides an ideal platform for showcasing innovative solutions. The massive promotional truck positioned right in front of the exhibition hall drew the attention of numerous visitors, ensuring that DAS Solar stood out from the crowd. What made this particularly clever was that visitors had multiple touchpoints with the DAS Solar brand throughout the event, significantly boosting brand presence.
Would you like to use a truck for your events as well—be it trade fairs, concerts, as advertising space in front of a competitor’s headquarters, or as a mobile sales venue? Feel free to get in touch here.
After the trade fair concludes, the DAS Solar truck advertisement will continue to drive around Munich and its surroundings for an additional three months, creating sunny moments of remembrance.
The design of the DAS Solar truck, which blends seamlessly with the landscape of the southern German mountains, fosters a strong sense of identification among viewers. The subtle depiction of high-quality solar panels cleverly highlights the product quality and brings out the core competence of DAS Solar in a striking way.
Here’s to the sun shining every day for the DAS Solar truck advertisement…
