AMES
BIG SIX
AMES Foundation (Africa’s Most Endangered Species) – works to prevent the extinction of endangered species in Africa and make the continent a safe place for animals. To this end, several investors have come together to harness the power of community.
Case details
A central principle of the AMES Foundation is also anchored in its “Capitalism for Biodiversity” campaign. It recognizes that capitalism has contributed significantly to the destruction of biodiversity, but that is precisely why it can also be part of the solution. AMES shows that companies and biodiversity can go hand in hand and positions itself as a “for impact” organization that proves exactly that.
In addition to a strong presence on social media, AMES also relies on impressive campaigns in public spaces. Our AMES truck advertisement was used for this – so big and eye-catching that it could almost pass as the sixth member of the Big Five. Our trucks are perfect for a media mix and skilfully complement the repertoire of a campaign. To complement other media, SunExpress has used our trucks on a larger scale.
The AMES truck advertisement with its strikingly colorful design will attract attention in the Berlin city area for three months. The focus is on two of the famous Big Five: the rhino and the leopard, depicted in a charming and memorable illustration.
What if capitalism loved biodiversity?
Let’s find out together with the AMES Foundation…
